I’m writing this in the middle of December, 2016. At this time of year it’s only natural to look at the calendar and take stock of the previous 12 months and begin making plans for the upcoming year.
But art is such a subjective thing. How does an artist set goals, anyway?
If you want to lose weight, it’s good to determine how much weight you want to lose and when you want to have lost it. Or if you want to run a marathon, you set a plan for achieving a certain running pace by a particular date. In other words, make it smart.
What are SMART goals?
As with any goal-setting it helps to make it S.M.A.R.T.:
What that boils down to is setting goals that you can be sure you achieve, by a particular date, in a way that pushes your limits without overdoing it.
Some goals just aren’t written very well. Sure, it’s better than no goals at all, or a vague sense of doing “better”, but there’s no real way to know you’ve achieved it.
Get better at a particular technique. I’d argue that this is a poor goal since “better” isn’t measurable. But you can enroll in a class that might help you improve. Maybe go outside your comfort zone and learn an art form that is not your normal mode of working. Working with pottery might spark new ideas for fashion design.
Sell more art. This isn’t really a measurable goal. What does “more” mean, anyway? You can learn how to start selling art online, for example. (I have no affiliation with Cory, by the way.)
Set concrete goals
Here are some examples, plus questions you can ask yourself to figure out how to get there.
Produce XX pieces this year. What does this look like broken down into quarterly and/or monthly quotas? Personally, I can’t expect myself to go-go-go constantly every single day in the studio because I have a day job and a family. What do you do when the creative well runs dry? Schedule time to recharge with artist dates or something like that.
Get in a particular show. What are the requirements and deadlines? If it is too late to apply to the 2017 show, how can I get ready for 2018?
Make $X from art in the upcoming year. Be realistic, but stretch yourself. How do you get your work in front of a particular audience? How do you market/advertise your work? Also, take into consideration your sales cycle. Some people make most of their yearly income right before Christmas.
Get X followers on a particular social media platform, or X subscribers to my newsletter. While this is specific and measurable, make sure it has a good return on investment and that you’re spending time on the right platform to convert into more sales, leads, signups, whatever it is you’re driving people to.
Put your goals in front of you
Michael Hyatt is a fan of reviewing his goals every day. It doesn’t have to be something drawn-out, just a two minute glance at them and a quick evaluation if he is doing something to “move the needle forward” on that goal. Put your goals somewhere that you’ll see them. It might be a list on your computer, or taped to your mirror, or on a mood board in your studio. Just put it where you’ll notice it. Burn it into your mind each day.
I know one artist who created a mood board of all these paintings that inspired her. They were the type of things she wanted to create, herself. By focusing her energy on creating those things, she eventually began to attract commissions to make exactly those type of paintings.
What are your goals?
Personally, I’m keeping my goals private. But feel free to share your own artist goals for the upcoming year. Or, maybe it’s best to share such things only with a select few who will cheer you on and keep you accountable.
The real question is, do you have art goals for the coming year? Share in the comments!